MIDWEST-CBK IS TO BE ACQUIRED BY MVP GROUP INTERNATIONAL

MVP Group International, manufacturer of candles and home fragrance products, today announced that it has agreed to acquire Midwest-CBK, a leading holiday, gift, candle, and décor company with over 100 years of experience in the giftware industry. Key brands of Midwest-CBK include Colonial Candle, Seasons of Cannon Falls and CBK. The closing is expected before May 31, 2011.

Commenting on the acquisition, Mary Propes, MVP Group International CEO, stated, “We are pleased to have Midwest-CBK as part of our growing family.”

“Midwest-CBK and MVP Group International are an excellent strategic fit for each other. The strength of MVP’s core competency of global sourcing and its focused approach towards strategic marketing and branding initiatives will benefit our growth objectives, whereas the Midwest-CBK innovative design and development team and large, established customer base will further an overall growth strategy in the premium channel in branded candles, seasonal decorative accessories, décor and giftware.”

MVP Group International headquartered in Charleston, South Carolina, designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri, and other fragrance products, and markets a broad range of related candle accessories through multiple channels of distribution.

Midwest-CBK, a national design leader in holiday, home décor, gifts, candles and outdoor living, is proud to bring independent retailers more Design, Style and Sparkle than ever before, through exclusive designs and best-selling formats. New introductions feature excellent prices and terms designed to boost your margins; an experienced, dedicated sales team to assist you at the store level; award-winning display ideas; a drop ship program to provide incremental décor sales; and a new Web site providing 24/7 access to account history and online ordering. Please call 800-394-4225, visit www.mwcbk.com or contact your local Midwest-CBK account manager for more information, to request a catalog or to locate a showroom near you.